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WE aRE EXPERTS IN PERSONAL DATA, DIGITAL IDENTITY AND BLOCKCHAIN.
PROKLAME helps brands deploy a customer-centric model for data monetisation. A model that emphasises low friction and customer privacy. We help define a data sharing model that removes the reliance on data brokers, captures more value from your data assets, and most importantly protects and empowers customers.
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Brands face three fundamental privacy and commercial challenges with traditional data monetisation models:
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Customers are unaware of how and with whom their data is shared.
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Data brokers add additional risks and costs to the data sharing ecosystem.
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Last, but not least, brands lack transparency and control over how their data is stored and monetised.
“As more legal and technical restrictions are being placed on 3rd Party data access, the use of decentralised identity and data models can eliminate the risks and obstacles associated with traditional data monetisation models.”
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